Famous Advertisers in History: Mary Wells Lawrence

Jessica Swanda
7 min readApr 22, 2018

“I love New York!”

“Plop, plop, fizz, fizz, oh what a relief it is.”

“Flick your Bic.”


Recognize any of these jingles? What about the picture above— does it look familiar?

All of these iconic ads were created under the direction of Mary Wells Lawrence. She and her agency brought a burst of color into…

Jessica Swanda

Freelance writer. Travels the USA full time with her husband. Writes about travel, faith, books, and business. More about me: https://proofisinthewriting.com/