Is Twitter Right for Your Business?

Facebook. Instagram. Twitter. And the list goes on. With so many social networks to choose from, how do you know which ones your business should join? Not every network will be right for your audience or your business, so it’s important to carefully choose where you will invest your time.

Perhaps you’ve already joined and grown one or two other social channels, and now you’re wondering about Twitter. To join or not to join? As you decide whether or not to join the Twitterverse, consider these five questions about your business.

Do you receive many customer service requests?

Are your customer service phone lines always busy? If so, you may find a powerful ally in Twitter. According to a Twitter representative, “80% of social customer service requests come from Twitter.”

Twitter is a better means of contact than email or phone for multiple reasons:

• No hold times — they can send their message, leave, and return when you respond
• More informal — lets you respond faster and shorter
• In real time — users can update their question as needed
• It’s public — their question and your answer are both public (unless they send you a direct message), showcasing your excellent customer service…