Why Freelancers and Business Executives Are Afraid to Be Original — and How We Can Help Each Other

If I asked whether you want to blend in with everyone else in your industry or stand out, you would probably say the latter. I know I want to be different than the billion other copywriters and content strategists out there.

Lots of us want to stand out from the crowd, but not all of us are willing to make it happen. Because being original — disrupting the status quo and doing something different — is hard.

Blending in and doing things the way everyone else is doing them is much easier. It also seems safer. And for the short term, it may well be. But in the long-term, blending in could prove far riskier than disrupting the status quo.

Ed Catmull, co-founder and President of the animation studio Pixar, helped pioneer an entirely new field of animation. Before Catmull, all animated movies used hand-drawn animation. Then he introduced computer animation as a viable alternative. This new animation style, combined with his team’s talent for good storytelling and their unwavering commitment to excellence, forever changed the animation landscape.

Catmull shares just how hard it was to create completely original movies in his book Creativity, Inc. He devotes an entire chapter to the brainstorming new ideas and…